SanDisk > In a never-before-done technical and creative collaboration with artists, leaders, and celebrities, this Interactive Print work beckoned the viewer to get a sneak peek into what kinds of information their favorite luminaries kept on their SanDisk products.
Scanning the QR code or visiting the site showed a few unlocked images or documents, and by scanning other SanDisk ads, engaging with the brand on Facebook or Twitter, and of course buying SanDisk products, more and more content became unlocked, so you could get a glimpse into the 1st draft of an unreleased screenplay by Quentin Tarrantino, unpublished Playboy selects, or insight into the mind of the Mets manager.
This also showed off the security features of the products (files were locked and only accessible via specific interaction) while generating strong interest and free publicity.
Scanning the QR code or visiting the site showed a few unlocked images or documents, and by scanning other SanDisk ads, engaging with the brand on Facebook or Twitter, and of course buying SanDisk products, more and more content became unlocked, so you could get a glimpse into the 1st draft of an unreleased screenplay by Quentin Tarrantino, unpublished Playboy selects, or insight into the mind of the Mets manager.
This also showed off the security features of the products (files were locked and only accessible via specific interaction) while generating strong interest and free publicity.