Adobe > As part of this highly recognized, incredibly effective, and multi-award winning campaign, a 95-foot interactive wall was built in Union Square, NY and Piccadilly Circus, UK. The wall used infrared sensors to lock onto the nearest passersby and the slider followed. Animation and music built or receded as people walked forward, backward, hopped, skipped, danced or practiced karate in front of it (which they did), while late night partiers used it for gatherings and dancers from a local school used it as a backdrop for performance pieces.

As the campaign broke, The New York Times moved coverage of the wall up to page one of its Business section. That article was the #4 most e-mailed business piece. Coverage in Adweek, Shoot and the SF Examiner followed. Creativity Online’s TV/video newsletter (7/13) said: “…from online to the interactive wall…(the campaign) evokes an evolution from simplicity to complexity…it’s eye candy that’ll kill.”

Sales results proved eye candy could justify a premium. See The New York Times article covering the CS3 launch and highlighting this billboard here.


Adobe : Page Takeover Banners >
These page takeover banners announced the launch of Adobe CS3. In different ways, each animated to show how Adobe CS3 allowed you the Creative License you needed.

This first banner and was programmed to change the animation in many ways, so that no matter how long the viewer watched, something new was always happening.




This second banner used two separate banners on a single page to communicate the "Creative License" message.




Adobe : Interactive Print >
One of the first ever interactive print ads, this 2007 execution allowed the audience to see the image animate on their smartphone.



Adobe : Print >