C T A M
In the thousand-year-old war between Cable and Satellite, desperation led the Cable companies Comcast, Time Warner, Cox and 16 lesser companies to combine like Voltron into CTAM. The mission was to bolster Cable's image, and what better way than to compare Cable to things that were universally loved? Things like chocolate, gravity, and even puppies.
We certainly got the attention we wanted. Blogs and chat sites across the US lit up, with people actually discussing the merits of Puppies vs. Cable. At it's height, Google counted over 3,000 hits for variations on "cable is better than puppies." Actual blog quotes: "That's one of the best tv ads I've ever seen. Simply brilliant." "Thought I was having an acid flashback," "One of my favs," and "Hunnh?! Stupidest thing on tv." Discussion of Cable vs. Gravity completely hijacked a real Physics discussion board.
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