Experiential / Stunts / Participatory /

The purest joy of modern advertising. Don’t get me wrong, working on a Super Bowl spot will never get old, and the possibilities of digital are never-ending, but something about creating an experience in unexpected ways in the analog, street-level world makes Experiential one of my absolute favorite mediums.

DON’T PANIC.
Some of these you can simply scroll to see, but others require more space to tell the story and clicking on them will take you to that page.
You can always just click on “Experiential” at the top to find your way back here again.

Chase Private Client > Plan Yourself Free Stock Ticker
Imagine what the ticker symbols of a successful retirement would look like.
Now imagine seeing that on some of the most famous stock tickers in the world, instead of the usual stuff.

Adobe > Street Interactive
The more you move, the more you see what Adobe can do.
Click here to see all the awards, press, and integrated print AR components.

Qwest Mobile > ConQwest Urban Game
Played out across three states, making local and international news. Click here for more.

Bacardi > Untameable Fan
It’s all about the culture, and if fútbol is your culture, then –yeah– The World Cup is a national holiday to fight for.

Bacardi > Fusion
Banners that dance with you, Audio Tattoos, Custom Kicks, and a Streetball Tournament.
Click to see it all.

Charles Schwab > Check Snap
Catch a pic of these real checks on sandwichboards, billboards, banners, and in the sky, and it got deposited into your account.

Nike > Nikestore Window Installation
Built for the Nikestore window and digital banners, the athlete in the video ran faster if you cheered louder.
The agency got to make an amazing Nike installation, but as a freelancer all I got was this lousy comp.

Salomon > Cutting Edge
It cost almost nothing to put these Skis into a cutlery store, but the reactions of passers-by was priceless.

Here’s the print/ooh component for context:

Heineken > Vuvuzela

The one Vuvuzela you may not want to destroy as soon it appears.

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Target > Billboard Takeover
Street-level transparent installation invites passers-by to imagine what the
CK model would look like in Alexander McQueen’s collection for Target.

One of the very first interactive mirror displays in Target stores.

LG > 3D Phone Prank
Oh, it’s 3D, alright.

Moviefone > Homage

Moviefone is all about the movies, and what fun to remind people of classic movie moments in unexpected ways.

Cadillac : Dare Greatly >

An enormous integrated campaign also included a brand new Cadillac HQ in Soho, NYC, whose lobby was a tres chic lounge open to the public.

ROMAN TSUKERMAN > CREATIVE DIRECTOR / COPYWRITER / INVENTOR

EXPERIENTIAL REEL ABOUT

ROMAN TSUKERMAN >
CREATIVE DIRECTOR / COPYWRITER / INVENTOR