http://www.romantsukerman.com romantsukerman.com Thu, 03 May 2012 21:32:56 +0000 http://www.romantsukerman.com en http://romantsukerman.com/Heineken-Promo http://romantsukerman.com/following/romantsukerman.com/Heineken-Promo Thu, 03 May 2012 21:32:56 +0000 romantsukerman.com 1998590 Heineken > Imagine it... a World Cup stadium crowd raises their acres of vuvuzelas into the air, and they all look like Heineken bottle. That's the idea of this guerrilla/ambient creation: Vuvzelas in the shape of Heineken bottles so anyone using it would look like they're holding a giant bottle of Heineken. The vuvuzela is built into the center and is fully functional. <img src="http://payload.cargocollective.com/1/2/68832/1998590/Heineken-Vuvuzela.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/2/68832/1998590/Heineken-Vuvuzela_o.jpg" data-mid="9927695" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/1998590/heineken-vuvu-outline.jpg" width="200" height="57" width_o="200" height_o="57" src_o="http://payload.cargocollective.com/1/2/68832/1998590/heineken-vuvu-outline_o.jpg" data-mid="9927703" border="0" align="left"/> http://romantsukerman.com/Time-Warner-Cable-TV-1 http://romantsukerman.com/following/romantsukerman.com/Time-Warner-Cable-TV-1 Thu, 03 May 2012 04:05:04 +0000 romantsukerman.com 3328405 Time Warner Cable > We sold this campaign to Time Warner Cable while I was at SS+K. We were very excited to have earned the confidence of such a tough, business-minded client that we could bring them the kind of work that makes customers feel a bit of love for the company. We got Mike Mills to direct and when it was done, "Bear Daughter," was #1 and Spot of the Day on AdCritic for three straight days, and "Man-eating Westie" and "Son's Future" followed each other to the #1 most viewed spot for a week, but somehow it was "Night Out" that landed in AdCritic's Top 20 most viewed spots of 2005. Sneaky mullet-heads. http://romantsukerman.com/The-Oprah-Magazine-Print-OOH http://romantsukerman.com/following/romantsukerman.com/The-Oprah-Magazine-Print-OOH Wed, 28 Mar 2012 03:39:38 +0000 romantsukerman.com 2014729 The Oprah Magazine > The two campaigns below are what I presented to the client. Can you guess which campaign was chosen? The Brief: With the show off the air, the magazine was bleeding readers. The funny thing is, the readership for the magazine is very different from the TV audience, and so is the content. The challenge was to introduce Oprah to the legions of women who may never have watched the show, and whose opinion of Oprah is formed by media such as The Daily Show that are not especially friendly to Oprah's message or her fans. We had to get people to see that the magazine was not like the TV show, without saying anything bad about the TV show, since Oprah herself would judge the work. If that's not a small enough box, we had less than $1M in media to completely re-brand Oprah for a skeptical audience. That meant either risky, high-impact work that is imossible to ignore yet is still true to Oprah (campaign #1), or ignoring the nattering nabobs of negativism entirely and taking a much higher road (campaign #2). Which would you have chosen? <img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-1.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-1_o.jpg" data-mid="10014195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-2_o.jpg" data-mid="10014196" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-3_o.jpg" data-mid="10014199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-4.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-4_o.jpg" data-mid="10014200" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-5.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-5_o.jpg" data-mid="10014201" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-6.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-6_o.jpg" data-mid="10014204" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-7.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-7_o.jpg" data-mid="10014205" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-8.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Misperceptions-8_o.jpg" data-mid="10014207" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/68832/2014729/Graphic-Os_2.gif" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Graphic-Os_2_o.gif" data-mid="10014192" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Graphic-Os_3.gif" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Graphic-Os_3_o.gif" data-mid="10014193" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2014729/Graphic-Os_8.11.gif" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2014729/Graphic-Os_8.11_o.gif" data-mid="10014194" border="0" align="left"/> http://romantsukerman.com/Virgin-Mobile-Radio-Print-OOH http://romantsukerman.com/following/romantsukerman.com/Virgin-Mobile-Radio-Print-OOH Mon, 19 Sep 2011 19:02:44 +0000 romantsukerman.com 2026055 Virgin Mobile : Take Advantage Radio > These radio spots went with the "Take Advantage of Virgin Mobile" campaign. &#9835; VMoHYPNOTIZE.mov http://www.romantsukerman.com/Radio/VMoHYPNOTIZE.mov &#9835; VMoSEDUCE.mp3 http://www.romantsukerman.com/Radio/VMoSEDUCE.mp3 Virgin Mobile : Outdoor Interactive > When Virgin gives birth to a new kind of calling plan, you know it's got to attract attention. <img src="http://payload.cargocollective.com/1/2/68832/2026055/VMo_LoveChild_Poster.jpg" width="554" height="675" width_o="554" height_o="675" src_o="http://payload.cargocollective.com/1/2/68832/2026055/VMo_LoveChild_Poster_o.jpg" data-mid="10074285" border="0" align="left"/> Virgin Mobile : Take Advantage Print & Online > <img src="http://payload.cargocollective.com/1/2/68832/2026055/VMo-Banner_640.jpg" width="640" height="161" width_o="800" height_o="202" src_o="http://payload.cargocollective.com/1/2/68832/2026055/VMo-Banner_o.jpg" data-mid="10074286" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2026055/VMo-PrintNURPLES.jpg" width="576" height="702" width_o="576" height_o="702" src_o="http://payload.cargocollective.com/1/2/68832/2026055/VMo-PrintNURPLES_o.jpg" data-mid="10074287" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2026055/VMo-PrintTICKLE.jpg" width="576" height="702" width_o="576" height_o="702" src_o="http://payload.cargocollective.com/1/2/68832/2026055/VMo-PrintTICKLE_o.jpg" data-mid="10074288" border="0" align="left"/> http://romantsukerman.com/Century-21-Integrated-Campaign http://romantsukerman.com/following/romantsukerman.com/Century-21-Integrated-Campaign Fri, 16 Sep 2011 00:08:36 +0000 romantsukerman.com 2009683 Century 21 > This pitch-winning campaign cast the world-famous discount department store Century 21 as the destination for the haute-est in fashion at up to 65% off what you would otherwise pay on 5th Ave. That means you can afford to dress boldly no matter what you're doing. <img src="http://payload.cargocollective.com/1/2/68832/2009683/C21-gym-SMALL.jpg" width="576" height="765" width_o="576" height_o="765" src_o="http://payload.cargocollective.com/1/2/68832/2009683/C21-gym-SMALL_o.jpg" data-mid="9989760" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2009683/C21-carSMALL.jpg" width="576" height="765" width_o="576" height_o="765" src_o="http://payload.cargocollective.com/1/2/68832/2009683/C21-carSMALL_o.jpg" data-mid="9989740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2009683/C21-busSMALL.jpg" width="576" height="765" width_o="576" height_o="765" src_o="http://payload.cargocollective.com/1/2/68832/2009683/C21-busSMALL_o.jpg" data-mid="9989772" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2009683/C21-Website.jpg" width="670" height="455" width_o="1101" height_o="749" src_o="http://payload.cargocollective.com/1/2/68832/2009683/C21-Website_o.jpg" data-mid="9990353" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2009683/C21_Bus.jpg" width="640" height="478" width_o="640" height_o="478" src_o="http://payload.cargocollective.com/1/2/68832/2009683/C21_Bus_o.jpg" data-mid="9990356" border="0" align="left"/> http://romantsukerman.com/LG-Thrill-3D-Smartphone-OOH http://romantsukerman.com/following/romantsukerman.com/LG-Thrill-3D-Smartphone-OOH Thu, 15 Sep 2011 09:05:08 +0000 romantsukerman.com 2006630 LG Thrill 3D Smartphone : Handout > How can we use a simple, yet attention-getting handout to give people a fun, memorable, and contagious way to experience and share the eye-popping power of a phone with a 3D screen? We let them have fun with it. <img src="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio3.jpg" width="432" height="735" width_o="432" height_o="735" src_o="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio3_o.jpg" data-mid="9990831" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio1.jpg" width="432" height="735" width_o="432" height_o="735" src_o="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio1_o.jpg" data-mid="9990828" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio2.jpg" width="432" height="735" width_o="432" height_o="735" src_o="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio2_o.jpg" data-mid="9990830" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio3_3.jpg" width="432" height="735" width_o="432" height_o="735" src_o="http://payload.cargocollective.com/1/2/68832/2006630/LG-THRILL-4-portfolio3_3_o.jpg" data-mid="9990849" border="0" align="left"/> http://romantsukerman.com/Qwest-Social-Game-Print-Event http://romantsukerman.com/following/romantsukerman.com/Qwest-Social-Game-Print-Event Thu, 15 Sep 2011 08:35:07 +0000 romantsukerman.com 2006527 <img src="http://payload.cargocollective.com/1/2/68832/2006527/conQwest-awardsSMALL.jpg" width="144" height="177" width_o="144" height_o="177" src_o="http://payload.cargocollective.com/1/2/68832/2006527/conQwest-awardsSMALL_o.jpg" data-mid="10113032" border="0" align="left"/> Qwest : Integrated Branding : ConQwest Urban Game > Reaching teens on their cell phones is a holy grail of many ad agencies and their clients, and Qwest is no different. To get this audience to see Qwest in a new and favorable light, we worked with local high schools and created a massive scavenger hunt in five states; "ConQwest." ConQwest hinged on teens using Qwest phones to play. Each event was intensively covered by news media, giving Qwest priceless reach and publicity, plus the side-benefit of snookering over 600 teenagers to demo the Qwest phones to their friends and family as part of the game. <img src="http://payload.cargocollective.com/1/2/68832/2006527/qwest2.jpg" width="670" height="650" width_o="1133" height_o="1100" src_o="http://payload.cargocollective.com/1/2/68832/2006527/qwest2_o.jpg" data-mid="9971540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006527/qwest3.jpg" width="670" height="747" width_o="1221" height_o="1362" src_o="http://payload.cargocollective.com/1/2/68832/2006527/qwest3_o.jpg" data-mid="9971543" border="0" align="left"/> http://romantsukerman.com/VO5-Social-Print-Interactive http://romantsukerman.com/following/romantsukerman.com/VO5-Social-Print-Interactive Thu, 15 Sep 2011 08:20:54 +0000 romantsukerman.com 2006498 VO5 : Print, Social & Interactive > Surprising executions and bold use of media elevated VO5 above indistinguishable models with beautiful hair. After all, the ultimate goal of perfect hair is the chance to mess it up with an attractive partner. Our victory was in winning the pitch for VO5 with this work, and then making 20-somethings see VO5 as a “must-have” to score a victory of their own. Beautiful VO5 hair leads to Victory hair. Named "Social Media Campaign of 2007" by Perez Hilton. <img src="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint6.jpg" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint6_o.jpg" data-mid="9971187" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint4.jpg" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint4_o.jpg" data-mid="9971185" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint1.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint1_o.jpg" data-mid="9971181" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint2.jpg" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint2_o.jpg" data-mid="9971183" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint3.jpg" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint3_o.jpg" data-mid="9971184" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint5.jpg" width="576" height="768" width_o="576" height_o="768" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victoryprint5_o.jpg" data-mid="9971186" border="0" align="left"/> VO5 :: Social Network & Website > The website was a Victory tracking system. Anyone who got the stickers was challenged to go out and mark the places they achieved "Victory," and then brag about it on the VO5 site. Users could post their info, their Victory spots, partners, and of course, a Weapon of Choice section where they could find out more about VO5. <img src="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame1.jpg" width="670" height="418" width_o="864" height_o="540" src_o="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame1_o.jpg" data-mid="9971207" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame2.jpg" width="670" height="418" width_o="864" height_o="540" src_o="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame2_o.jpg" data-mid="9971209" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame3.jpg" width="670" height="418" width_o="864" height_o="540" src_o="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame3_o.jpg" data-mid="9971210" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame4.jpg" width="670" height="418" width_o="864" height_o="540" src_o="http://payload.cargocollective.com/1/2/68832/2006498/vict_website-frame4_o.jpg" data-mid="9971212" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victory-was-mine.jpg" width="511" height="516" width_o="511" height_o="516" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victory-was-mine_o.jpg" data-mid="9971260" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/wildpostings.jpg" width="670" height="413" width_o="864" height_o="533" src_o="http://payload.cargocollective.com/1/2/68832/2006498/wildpostings_o.jpg" data-mid="9971261" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/Victory-flashmob.jpg" width="670" height="629" width_o="670" height_o="629" src_o="http://payload.cargocollective.com/1/2/68832/2006498/Victory-flashmob_o.jpg" data-mid="9971213" border="0" align="left"/> VO5 :: Interactive Banner > By helping the girl in the banner on the right get her hair right, the guy in the banner on the left takes notice and then takes her out. They return to frame with their hair proclaiming "Victory." <img src="http://payload.cargocollective.com/1/2/68832/2006498/vo5-bannerBLACK.jpg" width="670" height="1364" width_o="726" height_o="1479" src_o="http://payload.cargocollective.com/1/2/68832/2006498/vo5-bannerBLACK_o.jpg" data-mid="9971363" border="0" align="left"/> VO5 :: OOH > We also provided VO5 users places to help them claim Victory - red-curtain-lined bus shelters, phone booths and cabs with more stickers inside from those who came before. <img src="http://payload.cargocollective.com/1/2/68832/2006498/busshelter.jpg" width="670" height="417" width_o="864" height_o="539" src_o="http://payload.cargocollective.com/1/2/68832/2006498/busshelter_o.jpg" data-mid="9971457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006498/victry-taxi.jpg" width="670" height="363" width_o="732" height_o="397" src_o="http://payload.cargocollective.com/1/2/68832/2006498/victry-taxi_o.jpg" data-mid="9971467" border="0" align="left"/> http://romantsukerman.com/Absolut-Print-Ambient http://romantsukerman.com/following/romantsukerman.com/Absolut-Print-Ambient Thu, 15 Sep 2011 07:51:15 +0000 romantsukerman.com 2006464 Absolut : Texas & Kansas Regional Print > Life is truly better in an Absolut World, especially for any pro-football wannabe in Dallas or a resident of land-locked Kansas City. <img src="http://payload.cargocollective.com/1/2/68832/2006464/Absolute_Job_2.jpg" width="491" height="756" width_o="491" height_o="756" src_o="http://payload.cargocollective.com/1/2/68832/2006464/Absolute_Job_2_o.jpg" data-mid="9971067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006464/KC-highway-Beach-mountian.jpg" width="500" height="660" width_o="500" height_o="660" src_o="http://payload.cargocollective.com/1/2/68832/2006464/KC-highway-Beach-mountian_o.jpg" data-mid="10050808" border="0" align="left"/> Absolut : Ambient Media > What could get a Texan's attention faster than the possibility of playing for the Dallas Cowboys? Perhaps only the possibility of playing with the Dallas Cowgirls. These flyers and job listings on Craigslist would lure thousands of Dallas residents to call the number, where they were invited to"Press 1 if you would like to be the Quarterback." After a few prompts, they got a message from Absolut reinforcing the utopian vision of an Absolut World, and inviting them to a job interview which was really a party hosted by Absolut. <img src="http://payload.cargocollective.com/1/2/68832/2006464/CRaigs-list-1.gif" width="504" height="291" width_o="504" height_o="291" src_o="http://payload.cargocollective.com/1/2/68832/2006464/CRaigs-list-1_o.gif" data-mid="9971068" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/68832/2006464/telephone-pole-flyer.jpg" width="576" height="864" width_o="576" height_o="864" src_o="http://payload.cargocollective.com/1/2/68832/2006464/telephone-pole-flyer_o.jpg" data-mid="9971074" border="0" align="left"/> http://romantsukerman.com/Charles-Schwab-TV-Print-OOH http://romantsukerman.com/following/romantsukerman.com/Charles-Schwab-TV-Print-OOH Thu, 15 Sep 2011 07:31:41 +0000 romantsukerman.com 2006369 Charles Schwab > With the Economy in a tailspin, letting consumers feel heard and understood by Charles Schwab was the assignment. The biggest challenges were building on the long-running "Talk to Chuck" campaign whose style was established. Making the print lines fun and provocative while driving home multiple financial messages, and making the mandated TV monologue sound like something a real investor might say was the result. <img src="http://payload.cargocollective.com/1/2/68832/2006369/Congress.jpg" width="643" height="405" width_o="643" height_o="405" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Congress_o.jpg" data-mid="9970660" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/CS-retirement-billboard.jpg" width="670" height="366" width_o="716" height_o="392" src_o="http://payload.cargocollective.com/1/2/68832/2006369/CS-retirement-billboard_o.jpg" data-mid="9970618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/SchwabTongue.jpg" width="500" height="627" width_o="500" height_o="627" src_o="http://payload.cargocollective.com/1/2/68832/2006369/SchwabTongue_o.jpg" data-mid="9970624" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/SchwabKiosk2.jpg" width="250" height="370" width_o="250" height_o="370" src_o="http://payload.cargocollective.com/1/2/68832/2006369/SchwabKiosk2_o.jpg" data-mid="9970626" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks5.jpg" width="670" height="241" width_o="864" height_o="312" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks5_o.jpg" data-mid="9970634" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks.jpg" width="670" height="241" width_o="864" height_o="312" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks_o.jpg" data-mid="9970630" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks2.jpg" width="670" height="241" width_o="864" height_o="312" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks2_o.jpg" data-mid="9970631" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks3.jpg" width="670" height="241" width_o="864" height_o="312" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks3_o.jpg" data-mid="9970632" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks4.jpg" width="670" height="241" width_o="864" height_o="312" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks4_o.jpg" data-mid="9970633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks6.jpg" width="670" height="241" width_o="864" height_o="312" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks6_o.jpg" data-mid="9970635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks7.jpg" width="670" height="297" width_o="864" height_o="384" src_o="http://payload.cargocollective.com/1/2/68832/2006369/Roman-s-OOH-picks7_o.jpg" data-mid="9970636" border="0" align="left"/> Charles Schwab : Streetsmart Edge Teaser > These 15-second ads aired across the country, teasing the release of Schwab's incredibly intuitive new trading platform by showing only the reactions of seasoned traders to a glimpse of the software, which was only revealed online and in subsequent full-length :30s.